Open Door Conversations

Ep 99: Evolving Your Brand: Embracing Authenticity and Change

Episode Summary

Embracing change can be difficult and uncomfortable, but when it comes to the business world, it's a necessary skill for leaders. Executive and leadership coach Akua Nyame Mensah has recently gone through the rebranding process, and in this episode, she shares the importance of evolving and staying relevant as a business leader. If you don't think you need a brand, or you're thinking of rebranding yourself and/or your business, this episode is for you. Akua dives into the specific reasons she wanted to rebrand, including matching her current look, reflecting her image in the corporate world, and more explicitly presenting her offerings. Learn the importance of evolving in your personal and professional life, how to stay adaptable, and why investing in expert support can be a game changer when it comes to a rebrand.

Episode Notes

Embracing change can be difficult and uncomfortable, but when it comes to the business world, it's a necessary skill for leaders. Executive and leadership coach Akua Nyame Mensah has recently gone through the rebranding process, and in this episode, she shares the importance of evolving and staying relevant as a business leader. 

If you don't think you need a brand, or you're thinking of rebranding yourself and/or your business, this episode is for you. Akua dives into the specific reasons she wanted to rebrand, including matching her current look, reflecting her image in the corporate world, and more explicitly presenting her offerings. 

Learn the importance of evolving in your personal and professional life, how to stay adaptable, and why investing in expert support can be a game changer when it comes to a rebrand. 

Highlights in this Episode:

• Learn the many reasons to consider a rebrand and why you might be overdue for one.
• Akua discusses personal challenges during her rebranding journey, including analysis paralysis, unrealistic timelines, and delegation hurdles. Get tips on how to overcome these and other challenges. 
• Understand the benefits of rebranding, including improved brand positioning, enhanced visuals, a well-defined funnel, and alignment with marketing and content strategies.
• Akua acknowledges the pivotal role of leveraging experts in various aspects of her rebrand, from design and copywriting to strategy. 
• Discover why you should consider your own rebranding opportunities, the importance of authenticity, and how to find genuine fulfillment in the process.

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Links Mentioned in This Episode: 

• Free leadership assessment: https://www.akuanm.com/survey
• Work with Akua: https://www.akuanm.com/work-with-me

Connect with Akua Nyame-Mensah:
Instagram: @akua_nm
Website: www.akuanm.com
LinkedIn: @akua Nyame-Mensah
Twitter: @akua_nm
Get the secrets to break burnout and overcome overwhelm weekly: www.akuanm.com/newsletter
Hire Akua to speak at your organization: www.akuanm.com/speaking